some Challenges david jones has faced- In 2012 Solomon Lew threatened the David Jones deal by emerging with a 9.9 per cent blocking stake, ASIC was attempting to force David Jones and Woolworth's to provide more information to shareholders before they meet on July 14 to consider the offer.
-David Jones back in 2012 faced structural changes the internet was globalizing & changing retailing, -retail sales had been flat and rents, labour, utilities & financing costs were increasing, -the company’s card portfolio was exposed to prevailing weak discretionary retail spending. |
What they did to resolve these challenges |
-The Company invested in technology and realigning its processes & structures.
-The Company increased its online SKUs from 9,000 to 90,000 before Christmas 2012. - Its OCR offering integrated the shopping experience across sales channels (i.e. physical stores, web-store, mobile applications, contact center, social commerce platforms) to enable customers to choose how and when they engage with David Jones -supported by integration and investment in its marketing channels (traditional and digital); - its Customer Service & Engagement proposition by further investigation in customer service & experiences that differentiated it from competing retailers - its Pricing by managing (with its suppliers) the transition to global Cost Price Harmonisation over time - its Management Composition ensured its skill base is aligned to the future strategic direction. - 200 new dedicated (internal & external) staff had been added across the Company’s IT, Digital and Operations divisions. |