David Jones is one of the leading branded department stores in Australia, best range of national and international brands has a strong customer service excellent in-store design and attractive customer base. Even though David Jones has wonderful advertising campaigns they still have to work on their advertising's on the web. This means that not many people are happy with how David Jones business company has set up their online shopping many have replied with disgust of how poorly their service is. However their advertising on TV, shops,posters etc. Is very eye opening making us feel the way every girl wants to feel "Perfect". The way they advertise their products are very simple but effective, the way they advertise skin care products, perfume etc. they usually have it in a box set or gift pack or a bonus pack so it looks like a one of special deal, a one off in a life time special.A special Campaign they had back in 2014 in Spring/Summer the campaign was centered around the concept of ‘Exploration.’ The campaign was advertised on catalogues, a print, digital and outdoor advertising campaign, a short film and TVC, and social media initiatives to drive consumers engagement to the campaign.David Jones went so far for this campaign they even got Jeffrey Darling, one of the world’s most sought after commercial directors, has previously worked with brands including LVMH, Qantas and American Express.