Strengths-Strong earning from assets
- David Jones is becoming more profitable -It has a distinct position in the market -Strong Interest and finance paying ability -Increased efficiency from employees -monetary assistance provided -reduced labor costs -domestic market |
weeknesses- Pay short term assets
- Ability to pay fixed costs - Large amount of commitment to operating leases - Slow down of sales -competitive market -tax structure -investments in research and development |
Threats- International competition harms David Jones
- Intense Competition harms David Jones -global economy -tax changes -unexpected problems -growing competition and lower profitability Opportunities - Online Markets - International Expansion -income level is at a constant increase -venture capital -new products and services -new acquisitions -growing demand |